The client wanted a 'fresh & clean' identity to represent their new online resource for experts in the field. They wanted the predominant colour to be the same pink that was used by the product they were promoting.
I was asked to design a variation on the original logo (inset) for this lifestyle magazine.
This brief was to design an identity for a website aimed at children with ADHD. The target audience were kids who were using a 'patch' to control their disorder. The client loved the idea of using a character as an ongoing theme & wanted a bright, attention-grabbing identity.
I was asked to design a simple logo to represent a new training package being handed out to medical reps. I also designed & artworked the print material for this project and developed the interactive training resource.
Having left a full-time job to venture into the world of freelance medical writing, my client wanted a logo for all business correspondence that was modern, clean and conveyed a professional understanding of the industry. The logo also had to represent the writer's creative flair.