This client was going for a total re-brand to bring them into the current market and to keep up with their competitors.
'We want to stand out, and to become recognised for being different.'
They are base in the Northern Beaches area of Sydney and wanted to portray a very local, relaxed personality. I suggested using beach imagery to represent their products / brand in order to easily connect with their customers.
I produced an in-depth style guide to ensure that brand consistency was adhered to. This included colour / photography / typeface standards, and templates for various stationary items.