This client was going for a total re-brand to bring them into the current market and to keep up with their competitors.
They are base in the Northern Beaches area of Sydney and wanted to portray a very local, relaxed personality. I suggested using beach imagery to represent their products / brand in order to easily connect with their customers.
The client wanted to dedicate a large part of the home page to the current promotions and offers.
The information had to be clearly laid out and it had to be easy for the user to enquire about / apply for a product at any time.