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Building Australia’s Newest NeoBank

Yet to be released due to the Covid-19 pandemic. Product design work confidential until release.


Australia’s challenger banks are a new breed of companies driven to give better value back to the customer. Market opportunity exists to provide fee-free, fair and honest financial products. This company was founded out of a drive to do better in banking and give the customer excellent digital experiences.

My Role

Product Design Lead working closely with product owners, the technical and development teams and all stakeholders including C-suite and board members. End-to-end product development including research, user flows, wireframes, prototypes, UI design, QA, customer testing.


Designed, developed and built a digital bank from the ground up rapidly, with a small team. Majority of work completed in a 12 month period with a team of under 30 people. Rapid creation of a strong NeoBank brand, two market-ready products and required governing license – unfortunately launch has been delayed due to Covid-19.


  • User research
  • Competitor analysis
  • Persona creation

The two product offerings had distinct markets so two customer groups were investigated. Three personas were generated for the brand which these illuminated distinct goals, needs, frustrations and motivations. Shared themes across all personas included frustration and a general lack of trust in the ‘big banks’, a need for personalised and simple banking and a motivation to be more financially astute. Competitive analysis uncovered industry trends and potential gaps in customer experience, care and transparency.


  • Business goals and customer needs
  • Product definition workshops
  • Define MVP features
  • Develop user stories

Taking stock of user needs and pain points, together with business goals helped define the MVP. Running product definition workshops uncovered high level requirements, prioritised and then distilled them into the true MVP feature list. 


  • User Flows
  • Hi- and lo-fidelity wireframes
  • Prototyping
  • User Interface design
  • Usability testing and reporting

Wireframing, prototyping and interface design using Sketch and InVision allowed for rapid iteration based on user and stakeholder feedback. Wireframes and designs were revisited, improved upon and re-tested regularly.


  • Developer hand-off
  • Prioritisation workshops
  • QA / testing

Principal link between technical and product team. Continual re-prioritisation, risk mitigation, monitoring, resource management and QA testing. Workshops with architects, developers, product owners and operations managers to ensure smooth development process and clear communications across the business.

Brand & UI

  • Brand and style guide development
  • Design system set up

Overseeing company rebrand. Brand roll-out and style-guide development. Design system setup: visual design language, UI/pattern library, usage guidelines, ect.