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SME Product Selection Website Design

Opportunity

Australia’s largest bank was launching a new payments machine and needed a simple selection tool that included a large amount of mandatory information, to guide small business owners through a process and recommend the most suitable product for their needs.

My Role

Working as a UI and UX designer in the SME team, I was responsible for developing the end-to-end product selection tool from wireframing through to UI design and delivery with the product team.

Outcome

The solution was a step-by-step linear journey that guided the user and aided their decision making using a conversational tone and by recommending products.