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UX, UI, End-To-End Digital Design


Co-founder of a creative fabrication business, I needed to define our target customers, value proposition and brand, and quickly develop an online presence that would attract organic traffic and engage new customers. 

My Role

Market analysis and 1-on-1 interviews with target customers were essential in developing personas which drove our product offerings and digital presence. Website build, SEO and social management.


Successful and competitive business, profitable within 12 months and sold as a going concern. Built a superior customer experience in the industry, loyal customer base and unique market position. Top position in Google search results for key words and finalist in Small Business Champion Awards and Anthill’s Cool company awards.