UX, UI, End-To-End Digital Design
Opportunity
Co-founder of a creative fabrication business, I needed to define our target customers, value proposition and brand, and quickly develop an online presence that would attract organic traffic and engage new customers.
My Role
Market analysis and 1-on-1 interviews with target customers were essential in developing personas which drove our product offerings and digital presence. Build of our website, SEO and social presence returned a x% increase in organic traffic year on year.
Outcome
Successful and competitive business growing on average x% year-on-year. Built a superior customer experience in the industry, loyal customer base and unique market position. Top position in Google search results for key words and finalist in Small Business Champion Awards and Anthill’s Cool company awards.
