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Shipping Tool UX Design


A large freight forwarder and logistics provider saw an opportunity to provide customers with access to wholesale shipping rates by offering a B2C service, cutting out the middle-man and dealing with the customer directly.

My Role

User flows informed the lo- and hi-fidelity wireframes produced. These were tested with users and improved upon before passed to developers. My goal was to remove unnecessary noise for both user groups and to simplify the process.


Business users of the web app noted that the workflow was easy, seamless and had increased their revenue significantly. Customers were excited to find a trusted, easy and affordable option for long-haul delivery.