Aussie website UX Design
Aussie, a retail financial services group were in need of a major website refresh to ensure their content-heavy website was engaging, valuable and easy to navigate. Their existing site did not present the complex information in a concise and ordered way.
IA and Wireframing of the complex and content-heavy responsive website. The biggest challenge to tackle was the complex navigation and hierarchy, ensuring a breadth of user groups could quickly access information relevant to their circumstances.
The client was impressed with the systematic approach and bite-sized content delivery, guiding their users through the content and explaining step-by-step processes.